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In the text, Gunther Kress argues that there are timely changes and progressions in communication and production that are brought about by digital technology, but also the aspect of the visual mode on-screen. Design emphasizes the desire or interest of an audience, which provides a relative point of reference in a learning environment that is seemingly different and distant. Kress further argues that traditional forms of ideological critique are less important
as these were developed, which later relied on dynamic change to continue the traditional system of in-class learning in a classroom environment.
One of Kress' main arguments is to ask whether English, as the dominant world language, should impose the word literacy and demand that other languages have a translation of it. He combines this with the valid point that the more things to which a concept can be applied, the less it means. Kress explains the importance of how meaning is articulated in different modes where all representations and communications are generically shaped. In addition, he examines it not as a perspective of the different modes working within it but rather as a phenomenon that is especially important in a media platform where online learning is active.
A passage that I found interesting is when Kress argues that the "world of
communication is now constituted in ways that make it imperative to highlight the
concept of design, rather than concepts such as acquisition, or competence, or critique" (36–37). He discusses finding ways to encourage students toward the knowledge of available possibilities for the design of an online-based curriculum, and examines these as cues for social meanings.
Hey Christina!
ReplyDeleteI found your analysis meaningful and insightful, especially when it came to the shaping of communication through various modes. The design aspect of communication is something that we can use to liberate literacy rather than keep it constrained. I found it useful that you tie your main points to online learning as that is where we are in the present and where we will be for an unknown amount of time.
Erick,
Your last quote makes me think of the very class that we're in right now with Digital Rhetoric. Kress was well aware post his research that online based curriculum would not just be necessary and important, but an inevitable truth with the rise and rapid growth of the digital age. The comment about "the more things a concept can be applied to the less meaning it has" is one that I had never thought about, and perhaps might have even disagreed with prior to reading this text. However, Kress' argument does seem valid when you bring different modes of communication into the discussion. I think his main point causes us to understand that communication has less to do with languages in the first place and more to do with these different modes that revolve around different senses of the body, senses that have been around way before languages ever were. The digital age, with all its futuristic potential, seems to rely first and foremost on ancient thinking, which I find to be very interesting.
ReplyDeleteHi again Christina,
ReplyDeleteWhat I find interesting about the quote you selected is that draws from fact that we have multiple modes of meaning co-present with each other, inviting various literacies and proficiencies to generate and interpret meaning in creative ways. Kress sees creativity as an ordinary process of semiotic work, but first language acquisition tells us that there is evidence of marked developmental sequences and orders of acquisition. I have trouble reconciling these points. Competence seems like something to look at closely as well because competent performance will be linked to a stronger connection between the intended meaning and the received meaning (i.e., stronger design).
Hi Christina!
ReplyDeleteBefore digging into what you've written, I just want to note that your post here doesn't address the full scope of the prompt. Here, I'm not seeing you explain how each chapter contributes to his book's overall argument or explain, paraphrase, summarize, quote, and cite the 2-3 ideas you find interesting, useful, or confusing, or why you find it so. I know that the response prompts ask you to make lots of moves, but try to address each one in the future.
In your second paragraph, you write, "One of Kress' main arguments is to ask whether English, as the dominant world language, should impose the word literacy and demand that other languages have a translation of it." Where do you see Kress making this argument (or asking this question?), what evidence of this does he see, and do you also see evidence of this still happening today?